On average, desktop conversion rates for all traffic were 1.9x that of mobile. Obviously, in the data above you can see a ton of variance from brand to brand. That said, intuitively 2x seems like a solid rule of thumb.
Below are the filtered results by Default Channel Group which more or less confirm the same ratios:
So there you have it! If you ever are pressed for the classic desktop vs mobile conversion rate comparison I think 2x is a solid and reasonable answer.
PS: As always feel free to message or email me at firstname.lastname@example.org to talk about growth via paid channels, SEO, CRO, etc!
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