Thesis is now BMG360. Visit our new site →
Our team is organized as a modern growth team, combining expertise in paid channels, creative, design, and engineering. We operate as an intrinsic partner to deliver bottom line growth.
We take partnership seriously, working to build close, long-lasting client relationships. We function much more like an extension of your internal marketing team than an outside agency, fully immersing ourselves in your business.
DTC — Lead Generation — eCommerce — Challenger Brands — Non-Profits
Self-serve optimization tools are great, but limited in their capacity to experiment at scale.
We built the Thesis platform to solve for optimization at scale.
Our proprietary testing platform enables robust, custom landing page and on-site experimentation at any level. Personalization is kind of our thing, so we’ll work closely with you to identify which optimization strategies will yield the highest growth, and then execute on them.
Our unique measurement pixel (we call it the ‘Thixel’) enables us to measure the results of our algorithmic experimentation without any development support from our clients.
The Thixel script is hosted directly on our clients’ subdomain, allowing us to bypass the growing privacy restrictions that most third party tools face (thanks, iOS14). So, we can still track user behavior on your site, giving you the insights you need to drastically improve conversion rates.
We believe hold-out testing is crucial to understanding the impact of your marginal dollar investment.
We manage growth campaigns that maintain a balance between unbiased measurement, creative testing, conversion rate optimization, and media buying optimizations. Media buying is becoming more automated. With that in mind, we generally follow the traffic sources best practices in terms of machine learning. We believe that the remaining, primary points of leverage in these channels are offer, copy, creative, and conversion rate optimization.
We identify ideal combinations of audiences, creatives, and website user experience to increase conversions on Facebook, Instagram, TikTok, Snapchat, and Pinterest. We believe strong social advertising is the key to prospecting new customers and scaling your brand.
We conduct an in-depth audit of your paid search account to gauge account health and identify keyword and campaign expansion opportunities.
Our design team bridges the gap between functional design and solid strategy to deliver impactful audience interactions that drive revenue. We work closely with your team to understand your business goals, then use that knowledge to refine your website and identify optimization opportunities.
We create scroll-proof ads that capture attention and spark action. We see ad creative as the single biggest driver of performance. Our creative team produces a huge volume of impactful content designed to engage a variety of audiences, testing and iterating as we go.
We offer everything from a la carte landing page testing to fully managed, customizable experimentation programs. Our conversion rate optimization services provide the necessary data to make macro-level decisions that drive business growth.
Our platform can take any key parameters, UTM or custom, and update the page content to reflect incoming values. We use this logic to create personalized product recommendations or customized landing pages for specific search terms, influencers, affiliates, or any other meaningful variable.
We test and build new website features to optimize customer experience at every step. Our multi-armed bandit algorithm automatically directs traffic to top-performing variants, passively improving performance over time. As more data is collected, the algorithm learns and improves the page’s performance.
We understand that every business has its own unique needs. If our above solutions don’t solve for the needs of your business, we can work with your engineers and internal team to identify and develop custom strategies.